Create Great Communication Skills - 3 Books That Can Help

Create Great Communication Skills - 3 Books That Can Help

RECBL - Real Estate News

The following information is provided by the Center for REALTOR(R) Development (CRD).

Are you looking to get your Seller Representative Specialist (SRS) Designation? Visit the Center for REALTOR(R) Development for the Seller Representative Specialist (SRS) Designation course, which is the main requirement towards obtaining the Seller Representative Specialist (SRS) Designation from the Real Estate Business Institute (REBI), an affiliate of the National Association of REALTORS(R) (NAR).

Both the course and the designation address the expertise required to ensure an exceptional experience when representing sellers in property transactions.

There is so much to consider, such as getting the home ready for sale, arriving at the optimal listing price, and dealing with offers and negotiations. Effective communication skills can help make any challenging experience a little bit easier to get through. As their trusted advisor, your clients will be looking to you to model effective and assertive communication, especially in high stakes or stressful situations.

As natural communicators and negotiators, real estate agents excel; however, even the best of us can always improve a little, and can benefit from a refresher. Below are three classic books on the topic for you to consider:

When I Say No, I Feel Guilty by Manuel J. Smith - This classic on assertiveness from the 1970s spells out your basic human rights and shows you how to effectively advocate for yourself and others in all kinds of situations, from business to personal. It includes an analysis of why people often feel guilty saying no in the first place (hint: it starts in childhood), and detailed scripts to follow for specific circumstances.

Power Phrases! The Perfect Words to Say It Right and Get the Results You Want by Meryl Runion - After not speaking up when her husband was stricken by a grave but possibly preventable illness, Runion made effective communication her passion. She has written an entire series of books, which you can review on her website, speakstrong.com. This one here is our favorite, and is a great introduction to her principles to help you "say what you mean, mean what you say, without being mean when you say it."

Crucial Conversations: Tools for Talking When the Stakes Are High by Kerry Patterson & Joseph Grenny - Another classic that is well-regarded by the business community and often used as the cornerstone for team-building encounters, this book offers specific strategies that respect and enhance the great power of dialogue. It offers advice on how to maintain a "safe" space to stay engaged, even in spite of fear or anger-to help all parties work through the dialogue together and increase the chances of getting what they want.

The Center for REALTOR(R) Development is a distinct online platform devoted to lifelong learning, career advancement, and specialized credentials, for real estate professionals. Its educational offerings provide REALTORS(R) with the expertise to build their businesses, better serve clients, and differentiate themselves in a competitive marketplace.

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Effective Ways to Communicate With Each Generation of Homebuyers

Effective Ways to Communicate With Each Generation of Homebuyers

RECBL - Real Estate News

It isn’t all about phone calls anymore-and we promise: knocking on strangers doors isn’t the status quo, either. Your clients prefer to be communicated in a variety of different ways, often depending on the generational attributes that distinguish us all.

It’s hard to bridge the gap between baby boomers and millennials. The time has come where the real estate industry has begun to embrace the new and largest generation of homebuyers.

Because of this, we thought we’d create a quick cheat sheet so you can better connect with your ever-growing and evolving sphere.

Traditionalist - Born Before 1945
Traditionalists, or Maturists, are now well past the normal retirement age. They shy away from technology and put a high importance on safety, security, and capital preservation. Why? They grew up in the shadow of troubling times, namely the Great Depression and World War II. Communicate with them through print and face-to-face.

Baby Boomers - 1946-1960
Generally, since this gen adapted to online communication technology later in their lives, baby boomers prefer to talk face-to-face or on the phone. They were influenced by rock music and the Cold War, and all of them probably remember exactly where they were when Neil Armstrong took his first step on the moon. The best thing you could do is pick up the phone and call them.

Gen X - 1961-1980
This gen is a bit more technologically advanced and receptive to new innovations than the baby boomers are. They’re sandwiched between two much larger generations and often are raising kids while taking care of their now elderly parents. They embrace new communication channels like email and Facebook; in fact, emailing is favored and the easiest way to get in touch with them without interrupting their day.

Millennials - 1981-1995
At 75.4 million, millennials are now the largest generation yet, which means the largest generation of homebuyers. This crew grew up with technology at their fingertips. In their childhood, they saw cell phones surface, and in their young adulthood were using laptops and tablets every single day. Online communication became a thing in all aspects of their lives: family and friends, romantic relationships and work. They’ve not only been heavy users of social media; they created it. They prefer real-time conversations on platforms like WhatsApp, Instagram, Snapchat, Skype, or simply iMessage, which is why they expect answers to questions almost instantly. If they don’t pick up when you call, try sending them a text. Chances are they won’t listen to the voicemail you left anyways.

This might all seem overwhelming or annoying (or both), but creating clear lines of when to use which communication styles for your sphere will mean more bang for your buck (and time). After all, there’s a fine line between helpful and bothersome. You don’t want to rub people the wrong way. A set of communication guidelines will help you settle into the role as a clients trusted advisor quicker than ever before.

For more information, please visit www.moxiworks.com.

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What is your communication strategy?

What is your communication strategy

Freshen Up Your Communication Strategy for Spring?

#realestate #cashbuyerslists #communication #strategy #communicationstrategy #social #socialnetwork #socialmedia #socialmediamarketing #marketing

Q: As the spring selling season approaches, what can I do to freshen up my communication strategy?

A: With the spring selling season right around the corner, prospective buyers are beginning to ramp up their search for the perfect home, while sellers are busy preparing their homes to be listed on the market.

Read More> http://bit.ly/RECBL-March14

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