3 Tips to Work Less and Make More

3 Tips to Work Less and Make More

RECBL - Real Estate News

You have probably heard the phrase, "Work smarter, not harder," plenty of times. Why? Because it just makes sense. Looking at your past sales volume, have you sold a $70,000 house and then turned around to sell a $300,000 house? I know I have. Obviously, the $300,000 house is a much greater benefit to your pocketbook. Raising your average sales price can be a great advantage to real estate professionals.

While many real estate professionals focus on overall volume, wouldn’t fewer sales at a higher commission rate still reap you the same (or greater) financial benefit? Wouldn’t having more time to spend with friends and family be nice? Let’s discuss how to work less and make more.

Here are three recommended ways to start increasing your average sales price:

1. Socialize with those in higher-priced areas.
2. Connect with local businesses and focus on business owners.
3. Focus on clients you’ve sold higher-dollar homes to, and maintain those relationships.

Get Social:
First, we’re real estate professionals...so get socializing. Join a golf club or get involved in some social clubs where those around you are in a high-income bracket. Enjoying dinner and other events a country club may put on would be a great way to get involved and network. Sponsor a hole at golf outings, attend Sunday brunch and visit the pool on the weekends with your kids. You’d be surprised how quickly your kids can make friends, opening the door wide for you to introduce yourself to other parents.

Create Business Connections:
Secondly, network with local business owners in networking groups by joining professional associations, attending local Chamber of Commerce meetings or Toastmasters Club International meetings. This is a great way to meet fellow business owners and managers in the area who may not only utilize your services, but can become a great referral partner for you, as well.

Client focus:
Lastly, focus on the clients you’ve sold higher-dollar homes to in the past, in addition to those in your sphere of influence. If you take care of your past clients and stay in touch with them frequently, you should be able to expect referrals because you’re at the top of their mind. Whether it be newsletters, handwritten notes, meeting for lunch or getting together for a couples date night, it’s important to stay in touch with past clients through several touches each and every year.

Now that you have three areas to focus on to get that average sales price increased, it’s time to put them into action. Set a measurable and attainable goal for the year. Track how many business cards you pass along at networking events and where your leads are coming from. And, most importantly, have fun.

Brooke Sines is a Workman Success Systems Coach and full-time REALTOR(R) who has been in the business of working with people all of her life. After working for several years as an entertainment agent, she wanted a profession that would allow her to be home more to enjoy the day-to-day with her family. It was her love of people and real estate that led her into a career as a full time REALTOR(R), where in her first year she was awarded the Rising Star award for sales and excellence. Contact her at Brooke@WorkmanSuccessSystems.com.

For more information, please visit www.workmansuccesssystems.com.



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4 Tips for Mastering Marketing

4 Tips for Mastering Marketing

RECBL - Real Estate News

Technology is changing the face of the real estate industry more and more every day, and it’s also changing the way real estate professionals sell homes.

While prospective buyers used to simply browse their local newspaper to find their dream home, the internet has changed the game by providing an endless supply of online tools buyers can use to facilitate the process.

Social media in particular has become the go-to medium for home searches around the world.

With that in mind, we’ve compiled a few technical considerations that will help you use technology to reach prospective buyers.

Maintain Current Relationships
While it’s easy to get caught up in the buzz, it’s important to remember that the relationships you’ve built with current customers are more important than any new web technology, smartphone app or electronic craze. In the end, it’s these relationships that will keep your business growing.

Reinforcing existing relationships with customers is just as important as updating your Facebook status or pinning on Pinterest. A simple thank you card or personalized magnetic notepad will not only provide a lasting impression and reminder of you and your business, but also go a long way toward keeping you relevant in today’s fast-paced environment.

Build Your Online Presence
Take the time to build your online presence in order to keep up with the growing population of buyers who are on social media and perusing websites and other digital sources of information that are relevant to the real estate industry. While building business via grassroots marketing strategies can still work. The potential for doing so online far outreaches any traditional marketing strategies.

Social media provides the perfect place to promote your business and current listings. As you build your online presence, you will undoubtedly attract a bigger audience, which will help spread the word about your listings.

Incorporate Video Into the Mix
Video is another great strategy that can help you boost your business. Typically drawing a larger audience than text-heavy pieces, videos provide a more effective way of building relationships with new and existing customers. In addition, videos offer a more personalized approach to promoting your business or listings.

Utilize a CRM System
Customer relationship management systems provide you with the tools you need to keep information related to your customers organized and easily accessible. A good CRM will not only ensure you’re always prepared for whatever the situation may require, but it will also help you stay on point by providing the best customer service at a moment’s notice. A CRM system can also help you capture and follow up on more leads than you’d be able to if you weren’t using one.

Technology is becoming more and more essential in the real estate industry, and it’s important that you learn to embrace it and incorporate it into your everyday business activities. Mastering the latest trends in technology and making yourself visible online will not only grow your business, but also help build upon the relationships you’ve already cultivated.

John Bunker is marketing director at RealEstateCalendars.com.

For more information, please visit www.realestatecalendars.com.

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