Women of Real Estate - Flipping Females Real Estate Mentoring

Women of Real Estate - Flipping Females Real Estate Mentoring

FLIPPING FEMALES:

Women entrepreneurs want a place to call their own for their personal and professional lives, a sanctuary for themselves and their families, as well as a stable location from which to grow their business. Business ownership for these women entrepreneurs is precious; they’re capable risk-takers making an impact in the home-buying market just like in the business world.

Flipping Females is a real estate investor group design to teach and mentor women in the real estate industry. Women, teaching women to create and grow their own real estate ventures.

Become a FLIPPING FEMALE today by clicking below and begin creating your own legacy. Flipping Females, real women, real results, real estate investment mentoring.

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Emerging Trends: Women Entrepreneurs and Single Women

Emerging Trends: Women Entrepreneurs and Single Women

RECBL - Real Estate News

With new trends developing at a rapid pace, driven by housings changing landscape and the prevalence of technology, it’s essential to know what lies on the horizon. Two of the most important and fastest-growing markets today are women entrepreneurs and single women.

Women Entrepreneurs
According to Ernst & Young (EY), women are starting businesses at 1.5 times the rate of men in the U.S. While the number of women entrepreneurs is growing at a rapid pace, the National Women’s Business Council (NWBC) reports that 89.5 percent of women-owned businesses employ no one other than the owner and data from the SBA Office of Advocacy shows that 60.1 percent of all firms without paid employees are home-based.

These growing women entrepreneurs want a place to call their own for their personal and professional lives, a sanctuary for themselves and their families, as well as a stable location from which to grow their business. Homeownership for these women entrepreneurs is precious; they’re capable risk-takers making an impact in the home-buying market just like in the business world.

Single Women
Single women homebuyers are on the rise. As the National Association of REALTORS(R) (NAR) reports, single women comprise 17 percent of homebuyers in the U.S., compared with 7 percent of single men. Moreover, according to the Census Bureau, of the 116 million currently occupied housing units, single women comprise 13 percent; in contrast, single men make up only 4.8 percent.

With a (slowly) decreasing wage gap and increased presence in high-paying jobs-between 1970 and 2010, women civil engineers increased by 977 percent, pharmacists by 434 percent, physicians and surgeons by 334 percent and lawyers and judges by 681 percent-women’s buying power is growing substantially. Furthermore, the Department of Labor (DOL) reports that the unemployment rate for women is 4.8 percent, a significant decrease from 9 percent in November 2010. In addition, Census Bureau data shows that on average, women are entering marriage at age 27, compared to age 21.5 in 1940.

This independence coupled with increasing wages and labor-force participation is helping women transform their homeownership dreams into reality. A home is a woman’s sanctuary, a place to call her own, an invaluable asset that cements ones professional progress and economic foundation. The desire to own a home is an enormous driving force in women; they’re doing what it takes and sacrificing in order to become homeowners.

Where are single women buying? A recent survey from Owners.com found that the top 10 most popular metropolitan statistical areas (MSAs) for single women to buy homes share affordability. Specifically, these markets are 70 percent more affordable than the next 10 markets.

There may be a buzzing market of women homebuyers in your city, so make sure you’re prepared to serve women clients. Leveraging your female agents, or your presence as a women-owned brokerage, can maximize your appeal to women buyers looking to work on their home search with women. The business is here and growing. Are you ready?

DesirEe Patno is president and CEO of the National Association of Women in Real Estate Businesses (NAWRB).



For more information, please visit www.nawrb.com.

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Smart Home Technology Is the Smart Way to Sell

Smart Home Technology Is the Smart Way to Sell

RECBL - Real Estate News

Potential homebuyers are looking to buy smart, even if they have to pay more to do it.

Buying "smart" means purchasing a home with pre-installed smart home technology; a trend which is reinvigorating real estate.

Smart technology refers to devices that are connected to the internet and can be controlled and monitored from any location via your smartphone, tablet or computer.

From single mothers to married couples entering retirement, owners of smart homes spend less time and energy managing their homes and more of their valuable resources on career goals, personal relationships, daily tasks and hobbies. Studies predict that smart homes will be the norm by 2020, and real estate agents need to be well-versed.

According to a recent survey, the four main categories of smart products that are important to homebuyers are security (e.g., locks and alarm systems); temperature (e.g., thermostats and fans); lighting (e.g., light bulbs and lighting systems); and safety (e.g., fire/carbon monoxide detectors and nightlights).

Homebuyers across the board are most attracted to smart security and temperature. According to the report, Americans prefer security and temperature over smart appliances and entertainment. Older generations are more likely to have these types of smart home technology: 40 percent of homeowners over 65 years of age have smart temperature products, compared to 25 percent of millennials.

Potential homebuyers of all ages and genders are interested in smart home technology. In fact, 45 percent of Americans either have smart home devices or plan to incorporate them. Of respondents who said they have smart products in their homes, 43 percent are millennials, 33 percent are between 33 and 54 years of age, and 24 percent are 55 and older. Of these, 57 percent are male and 43 percent are female.

Agents looking to work with smart homes need to pay close attention to women homebuyers, a fast-growing segment. Smart home technology may be a valuable resource for increasing women’s homeownership, as single women-especially those with families-will be attracted to owning a home that makes their lives easier and makes them feel safe.

Not only are smart homes safer, but they also have high value. Homebuyers and sellers are willing to pay more for homes with smart technology. Fifty-four percent of homeowners said they would install smart home products if doing so would ensure they could sell their homes faster. Of these, 65 percent said they would pay $1,500 or more. For millennials, this number increases to 72 percent.

Real estate agents can utilize this information in selling homes at a faster rate and higher price to potential homebuyers who understand the value of smart homes. Make sure the homes you sell are equipped with eye-catching smart technology, and communicate to potential buyers the increased value these devices bring to their home and the safety they bring to their families.

DesirEe Patno is president and CEO of the National Association of Women in Real Estate Businesses (NAWRB).

For more information, please visit www.nawrb.com.

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Advice From a Master

Advice From a Master - By J'aime Nowak, Buffini & Company  

Way back in 1996, I was finding my way in the world. Newly licensed in real estate, I was terrified and excited. I was also broke, in debt and thrilled to receive my first pager. It feels like yesterday, only today I’m very different. My lessons and experiences, my research and circumstances, my failures more than my successes, have gotten me closer to the person I’m capable of being, and I’m not close to done. Here are a few key lessons I’ve found as truth along way...

The good life takes hard work, grit and hustle.
Passively waiting for leads to call is not the way to build a fundamentally sound and lasting business. The great thing about this principle is that we each have control over our daily activities and attitude, and these choices directly impact the prosperity of our business. There is power and promise in that. When I’m anxious or frustrated that I’m not achieving my goals fast enough, I’ve learned that positive action in any area creates momentum, feelings of empowerment and eventually, results! The bottom line? Real estate rewards action.

Lasting success is built on good habits practiced consistently over time.
Many years ago, as I was preparing to cross North America teaching folks how to build their business by referral (a system Id implemented with great success as a broker myself), Brian Buffini gave me some excellent advice. He told me to be "violent in my routines." "Violent?" I said. "That’s a bit extreme, isn’t it?" "Not at all," he said. "It’s the difference between success and failure in all that we do. If you major in the minors of life and business, you won’t go very far."

We all know this, but many times, we behave very differently. We get caught up in stuff that doesn’t really matter. I paid attention to what my mentor shared with me. I answered the question: What are the things that really matter? I made the list. My health and wellbeing, my family and relationships, and doing good work that helps people were at the top of my list. What time and activities did I need to devote to this list? If we are intentional on where we focus our time and energy, then our priorities won’t become casualties.

While in pursuit of the good life, expect adversity.
No matter the challenge or circumstance, don’t give up. I’ve found that some of my greatest blessings have come from my biggest adversities. You never know how close you are to that next blessing, that next victory. Keep moving one step forward even if you’re thrown two steps back; there is always hope. You are stronger than you think.

Gratitude is the way to happiness.
I start every day with "Thank You." Even on my roughest days, I find my list of blessings is too long to get through. It’s easy to fall into "Facebook envy." We look at peoples carefully curated posts, thinking they have everything in order, and compare ourselves. Realize that what you see isn’t the whole story! It’s the one made for the public.

Relationships are the pulse of life and business.
These crucial connections are the lifeblood of our business, the strength of our families and the fabric of our lives. We must invest time and energy in them so they blossom and grow. One of the best ways to serve your clients is to get to know them better. To help, we’ve created a free resource for you, The Client Connection List.

As I look back at over 20 years in the real estate business-first as an agent, then as a broker and now as trainer-these lessons have been rich and painful, sobering and beautiful. I hope you took a few nuggets from what I’ve shared and I invite you to take stock of what you’ve learned over the last five, 10 or 20 years. I promise, it’ll be staggering.

And now, let us look forward to the next decade with hope and ambition, dedication to the right things and people, and a powerful vision of all we want to do and become. Forge ahead with the conviction that no matter the mistakes, success and lessons lie ahead.

For more information, please visit www.buffiniandcompany.com.




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MORTGAGE APPLICATIONS INCREASE WITH WOMEN CLIENTS

Mortgage Applications Increase With Women Clients

Cash Buyers Lists News​​

Home prices are the highest they’ve been since July 2006, appreciating 5.5 percent annually in September 2016, according to the recently released S&P Case-Shiller Index. Sellers are enjoying ideal conditions: rising prices, limited home inventory and low mortgage rates, all of which are combining to create healthy competition for available properties. Buyers rarely secure their preferred home, and sellers have little to do in the way of renovations to ensure their house is promptly purchased.

How long will this sellers market last?

A recent Zillow survey reveals that experts forecast the present sellers market to become a buyers’ market by 2019. As the market develops, creating more favorable conditions for buyers, women homebuyers are a market poised to grow.  In 2015, the homeownership rate of female householders in one-person households was 24.56 percent higher than the homeownership rate of male householders in the same category, according to U.S. Census Bureau data. Despite earning less, single women are becoming homeowners in formidable numbers.

Supported by college educations generating higher incomes, the approaching buyers market will only strengthen the already commanding purchasing activity of women homebuyers. Consider the following:

• According to the Bureau of Labor Statistics (BLS), in 2014, female full-time wage and salary workers ages 25 and older with only a high school diploma had median weekly earnings of $578; women with a bachelors degree or higher had a median weekly income of $1,049.
• In 1940, 3.8 percent of women held a college education; 2014 U.S. Census Bureau data reveal that 30.2 percent of women had a bachelors degree or higher.

The presence of women in the labor force will also allow more of them to enter homeownership. The BLS reports women in the labor force are steadily increasing. From 2014 to 2024, women’s participation in the labor force is projected to increase 5.8 percent.

How can you raise your bottom line by working with women homebuyers? You have to know what they want and market to them.

Women buyers may prefer working with a female agent, and convenience to family and friends is a significant consideration for women when buying. Age is an influencing factor, as well; older women hoping to downsize will differ from younger generations looking to live independently or set the foundation for a family. As your understanding of this market increases, marketing needs to be fashioned accordingly.

Attract women buyers by accurately depicting today’s women. Marketing content portraying women as only mothers or wives is a thing of the past. Women are changing, and your business must recognize these changes. Allow your knowledge to influence your advertising, and your advertising to be inclusive of all generations. Diversify your representation of women and maximize your mortgage applications.

Desirée Patno is president and CEO of the National Association of Women in Real Estate Businesses (NAWRB).
 
For more information, please visit www.nawrb.com.

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WOMEN ENTREPRENEURS: HOMEOWNERSHIP AND PROFESSIONAL SUCCESS

Women Entrepreneurs: Homeownership and Professional Success

Cash Buyers Lists News

It's undeniable; women entrepreneurs hold tremendous potential for success and the American economy. Entrepreneurial women are starting over 1,100 businesses a day and women-owned businesses have increased 27.5 percent from just 2007 to 2012, currently numbering at 10 million, according to the Census Bureau.  However, this tremendous growth is eclipsed by the dire conditions with which women-owned businesses are faced. Here are two stark truths: 91 percent of women-owned businesses have no employees other than the owner and 88 percent of women-owned firms do not surpass the $100,000 revenue threshold. 

The majority of women-owned businesses are small businesses, and the U.S. Small Business Administration (SBA) Office of Advocacy reveals that of businesses started in 2014, a mere 9 percent survived until 2015. Compounded by the fact that women receive only 16 percent of conventional small business loans, 4.4 percent of the total dollar value of all small business loans, according to a 2014 Senate Committee report, this makes it extremely difficult for women entrepreneurs to make their businesses successes.

Access to capital is a serious issue for women-owned businesses. The National Women's Business Council (NWBC) reports:

• Women start businesses with half as much capital as men ($75,000 vs. $135,000).
• Women receive 0.1 percent of venture capital financing.
• Only 5.5 percent of women-owned businesses utilize business loans from banks to begin or acquire their business.
• 55.5 percent of women-owned businesses are launched through the use of personal savings.

Pervasive gender imbalances like these severely hinder the capabilities of women entrepreneurs. By raising women's access to capital, women become increasingly equipped to enter the business arena with security and succeed.  Women's progress has extensive effects and its ripples are evident in all generations, from college students to seasoned professionals. Women are advancing in their fields, increasing their wealth and simultaneously raising their capability to become homeowners.

The significance of homeownership cannot be overstated. Owning a home means achieving the American Dream and having a place to call your own; it builds wealth and secures your professional progress. For women, who face an imbalanced professional field and work hard for less money, becoming a homeowner is powerful.  How can we level the playing field for women entrepreneurs?

​Women must be able to utilize personal successes profitably in the business arena. In situations when they are denied loans, women entrepreneurs should be able to leverage achievements, like their status as homeowners and wealth, to obtain much needed business loans.

​It's all a cycle. The professional arena needs to be balanced so women are given equal opportunity to succeed. With success, women will be able to lead better lives through accomplishments such as homeownership, which will in turn beneficially poise women for business success.  But what happens when successful women don't appear to be so on paper?

We have seen how lack of accountability has caused a downturn in the housing market, but little has been said about the effect the recession had on financing for small businesses. With the impact of losing home equity, and, in a high number of cases, the home entirely, small business owners were devastatingly impacted.

Damaged credit has left hopeful homebuyers with bad FICO scores and business owners incapable of obtaining loans. Even though women are able to afford a home or repay a business loan, systematic roadblocks prevent them from being recognized as reliable consumers.  The Federal Deposit Insurance Corporation (FDIC) reports that in 2013, 7.7 percent of American households (17 million adults) were unbanked and 20 percent (51 million adults) were under banked. This amounts to almost 70 million Americans who do not have full access to credit.

"We have millions of potential homebuyers, car buyers, and just plain consumers who do not qualify for financing or even credit cards because they don't fit within traditional credit definitions," states Rick Sharga, executive vice president at Auction.com, about an alternative credit scoring system being developed by FICO.

"Many of these individuals are perfectly good credit risks and have good incomes, but until this point they've been unable to get the benefit of their prompt payments and prudent financial management," Sharga continues. "There's an unfairness to this, which can be reduced with the use of alternative credit scoring, and today's big data solutions make the data needed to create this scoring readily available."  A change needs to be made to inflexible, inaccurate practices used to determine if a person is qualified for a mortgage or loan. The significant limitations to which capable consumers are being subjected are unjust. Homebuyers and professionals should not be held back from experiencing important life transitions simply because an antiquated system determines their credit score is not good enough.

Over the decades there have been many creative financing techniques, especially for residential purchases. Innovation in lending is needed now more than ever. Women must be given an equal chance to succeed, personally and professionally.  Homeownership and professional success go hand in hand; when a score on a sheet of paper prevents women from achieving either, alternative methods should allow them to leverage one in order to achieve the other.

DesirEe Patno is president and CEO of the National Association of Women in Real Estate Businesses (NAWRB).
For more information, please visit www.nawrb.com.

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