Effective Real Estate Ads

Effective Real Estate Ads

RECBL - Real Estate News

If you are in the real estate game, a necessary skill in today’s digital marketing era is to learn how to write compelling real estate ads. As a real estate agent, getting the best leads is typically your number one priority. That starts with getting lots of targeted traffic to your lead generator with a balance of strong SEO tactics and strategic real estate advertising ideas.

An effective ad has the power to sell your properties quickly. When creating real estate ads, you should take time to brainstorm features that will make your ad special. That means the phrases you choose, the buyer you’re speaking to, and the best qualities of the listing or your business that convey a clear benefit to the consumer.

Here are five tips to help you write compelling ads for your real estate business.

Attention-Grabbing Headlines
With thousands of property listings currently available on the internet, you need your ad to pop and immediately grab the reader’s attention. You can accomplish this with an eye-catching headline. Because your headline is the main draw of your real estate ad, your headline should depict the strongest pull for a user’s search terms. With the limited attention span of most people who read content online, a headline may be your only chance. The best headlines will give readers a reason to click on your listings. An effective headline includes something that benefits the reader and has a curiosity element. For that reason, it’s also ideal to put at least some of the keyword terms you’re targeting in your headline.

Your headline should be no more than 25 characters. It’s best to use keyword-rich, attention getting action verbs with bold language.

Concise Property Features
Few agents think from the customer’s perspective when creating ads. Because there are so many ads on each page, you must appeal to consumers’ needs within seconds using tactics which are proven to get clicks. Your ad should engage both a consumer’s logic and emotions to get them to take action. An effective real estate ad gets to the point and immediately lists the property’s primary features. Don’t just highlight the number of bedrooms/bathrooms and the property’s overall square footage. Inform your readers about any recent renovations/upgrades or if the home has any unique characteristics. Discuss the property’s location and any nearby schools. Make the ad easy to read by pointing out this information using bullet points. Here are some examples depending on what you’re advertising.

• Single Property: Beautiful renovated beachfront home; Secure a virtual or in-person tour!
• Area Properties: Premium Coastal Listings for Sale; Search 100s of area listings first.
• Brand/Business: Top-ranked agent 3 years running; Call for free valuation report!
• Overall, develop a variety of terminology so you don’t repeat yourself in your ad’s small space.

Promotions
If you want to keep a prospective buyers attention while they are reading your ads, you should point out any special promotions you are offering. Promotions may include a discounted list price, seller financing, an offer to pay the buyers closing costs or any rent-to-own or lease-purchase agreements.

Sell a Lifestyle, Not a House
Many folks in the real estate industry think they are selling houses to potential buyers. In reality, the most successful real estate pros know they are selling more than a house; they are selling a lifestyle. Most prospective buyers will picture themselves living in a house. An effective ad actually draws your readers in to their new home. Many leads are searching for homes in a particular area for a variety of reasons beyond the physical property. Whether it’s proximity to culture, great schools, or a relaxing environment, describe some great things about actually living in the area.

Inspire Your Readers
Words are a powerful tool when selling real estate. If you can write well, there is serious value in putting compelling words in your ad copy. Describe to your readers that your properties have panoramic views or 1,900 square feet that will give them plenty of space without losing the coziness of a smaller home. Inspire your readers to enjoy the property’s breathtaking sunrises. Choosing the right words in your ad will give your content tremendous power.

The words and phrases you use should be alluring, aspirational, relatable, and not alienating or used in every other ad. Also, you should use action verbs and bold language to get users’ attention.

Note some guidelines for popular real estate advertising words:

• Positive: beautiful, move-in ready, spacious, turn-key, remodeled, master bathroom, etc. are top performers. Try playing around with these examples.
• Overused: Stunning, designer, updated, gourmet kitchen, and more tend to be overdone.
• Negative: Cozy, charming, needs paint, must sell, motivated seller, potential, and others should be avoided.
• Offer Exclusivity: Tell users they’ve come upon the best deal, or that they’ve found the most savvy agent in the area.
• Build Urgency: Give viewers the feeling that if they don’t click on your ad, they’ll miss out on an important deal or a great agent.

As a reminder, do not forget to include a strong call to action. Kick it up a notch and play on the prospective buyer’s sense of urgency.

Here is an example: "If you are still reading this, you should stop and call us now. This might be your last chance to make an offer on this incredible property!"

Are you looking to increase your real estate lead generation?

For more information visit www.placester.com.​

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Under-Promise, Over-Deliver

Under-Promise, Over-Deliver

RECBL - Real Estate News

The real estate industry is full of amazing people who have a desire to do well, but according to Gallup Poll, were not very well-respected. This is in part a symptom of under delivering and not being focused on creating the ultimate client experience.

The key to exceeding expectations is to first decide what level of agent you want to be.

Do you want to do the minimum required to get paid at the closing table, or do you sincerely want to create raving fans because of the experience you created during the home-buying or -selling process?

If the answer is creating the ultimate client experience, follow the lead of the elite agents and brokers who make it their mission to create these experiences, and build your systems around excellence. One of our coaching clients, Anthony Marguleas of Amalfi Estates, will close $200 million in real estate this year listing and selling homes in California.

Marguleas team has taken the time to break down every touch point, follow-up and interaction with their clients to intentionally create an amazing client experience. In dealing with the elite, and high-dollar buyers and sellers, Marguleas has learned that his team can’t be average. Not only does his team host amazing open houses, but they also have amazing client appreciation events. And they’ve even implemented a high-touch system in order to stay in touch with clients before, during and after each transaction.

As a result, his business continues to grow, as does the teams ability to serve more families. Once a transaction is complete and commissions are paid, members of the team donate up to 10 percent of their commission to one of five local charities in the name of the client. This experience allows them to be a critical part of the community, create an amazing experience for the client, and make a real difference. As a result, they’ve donated over $400,000 to date, with the goal of reaching $1 million. The clients love that the team is focused on making a difference instead of running around with commission breath.

Here are a few suggestions that will make a difference when it comes to creating an amazing client experience:

• Increase your communication. Follow up, stay in touch and keep clients informed as to what’s going on with the transaction.
• Build a premium marketing program that has more, does more, and separates you from the average.
• Hold client events. This gives you the ability to connect with your clients on a more personal and fun level.
• Do what you say you’re going to do.
• Use a system. Don’t use Post-it notes or text messaging to remember to do the right thing. Use a follow-up system and schedule your communication so that it never falls through the cracks.
• Become a true expert. Read articles, attend classes, study trends and know the inventory. There’s no substitute for experience. If you don’t have it, block out time on a daily basis to gain the knowledge you need so that you can communicate with confidence and accuracy.
• Be passionate with everything you do. Your enthusiasm will rub off on everyone you come in contact with.
• Go the extra mile. When you’re all done, ask what more you can do, then do it.

Verl Workman is the founder and CEO of Workman Success Systems (385-282-7112), an international speaking, consulting and coaching company that specializes in performance coaching and building successful power agents and teams. Sign up today for a free business consult with Verl by sending an email to coach@verlworkman.com. To hire Verl to speak at your next event, email events@verlworkman.com.

For more information, please visit www.workmansuccesssystems.com.

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Digitally Transforming Your Business

Digitally Transforming Your Business

RECBL - Real Estate News

(Family Features)-One of the challenges facing small businesses today is trying to deliver the same customer experience as larger competitors. As technology advances and takes on an ever-growing role, small businesses can tap new innovations to better communicate with customers, save money and simplify operations.

As small business owners look to transform digitally, they face a number of options, from upgrading their technology to optimize shipping operations and decrease costs to adopting digital marketing tactics to better understand and target their customers. While it can be difficult for a small business that is well-established using analog processes to switch to digital, the key is to start with the final objective in mind; in other words, begin by defining your end goal. Once you’ve determined the desired outcome of digitizing your business, these tips can help you establish a strategy that can benefit both your business performance and customer experience.

Reach customers through digital marketing.
An important step in digital transformation is revisiting how you attract and interact with current and prospective customers, who are increasingly turning to a combination of physical and digital channels to engage with brands and businesses. If you think of digital marketing and email or online ads, you’re on the right track, but effective marketing requires more than simply hitting send on an email or counting clicks on an ad. Email marketing should be focused on providing helpful, relevant content to your target audience based on its preferences. Recipients can come to appreciate your insights on industry news and helpful information, so your sales pitches are likely to be more warmly received.

Beyond the content, an effective strategy establishes connective links between all your marketing touchpoints, from email to blog and even to your traditional tactics, such as direct mail and more, all with the goal of boosting credibility and visibility via search engine optimization and foot traffic.

Optimize operations through the cloud.
As technology evolves, more tasks can be handled online and more traditional analog devices are connected to the internet and the cloud. Adopting the use of these digitally connected devices can not only make fulfilling tasks easier and more efficient, but also track patterns and collect data that brings new value to small business owners. For example, with a surge in parcel volumes year over year (thanks, in part, to a sustained e-commerce growth, according to the Pitney Bowes Parcel Shipping Index), consider a cloud-enabled shipping solution, such as the SendPro C-Series, to simplify sending operations. This digital multi-carrier platform leverages the latest cloud technology to enable offices of all sizes to easily select the ideal sending option for every parcel or letter, while also providing full tracking information and delivering savings.

Make decisions based on analytics.
Beyond providing efficiency and simplicity, connected and cloud-enabled devices can generate and track valuable data, which can, in turn, be analyzed and used to make important business decisions. In a business environment dominated by ever-changing consumer preferences, data-driven insights are key to serving the needs and securing the business of todays hyper-connected consumers. By utilizing data and analytics, your business can be better equipped to deliver superior customer experiences, support product and service innovation, and optimize business processes.

Use mobile to communicate with customers.
Even the smallest of businesses can take steps toward better mobile communication, such as ensuring their websites are mobile-friendly and responsive to different device types. This is especially important as mobile usage continues to climb in the U.S., and consumers increasingly rely on mobile devices for information to guide purchase decisions. Your business can also capitalize on location intelligence capabilities to deliver timely coupons and promotions to customers in the immediate vicinity.

Source: pitneybowes.com/us/digital

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How to Promote Your Listings on Facebook

How to Promote Your Listings on Facebook

RECBL - Real Estate News

Agents are forever in need of new methods to generate more business and close more deals. The rise of digital marketing has created a big splash, and for good reason. It’s incredibly powerful and should not be overlooked. Why, and how, should agents be using Facebook to boost their business? With over 2 billion active users, the power of Facebooks audience is undeniable.

Approximately 30 percent of Facebook users are between the ages of 25 and 34, making it the largest age demographic on the social network.

Thirty-four percent of homebuyers are under the age of 36, according to the National Association of REALTORS(R) (NAR). Those two trends go hand-in-hand and should be dictating real estate agents marketing efforts.

Agents need to be experimenting with Facebook advertising in order to meet client expectations and remain competitive. It’s easy to get left behind in today’s fast-moving market. Agents should be improving and scaling their marketing efforts to keep up with competitors and maintain a positive reputation.

Client expectations are changing. Efforts such as social media marketing are now not only preferred, but expected. Homeowners want to be confident that their agent is digital-savvy and will go above and beyond to market their listing. Gaining massive exposure through social media channels provides that necessary peace of mind for homeowners. The more eyes an agent can get their listing in front of, the better.

The reality is, Facebook has built their advertising interface for digital marketers. The majority of agents don't have the know-how or time to properly advertise their listings on a regular basis because they’re juggling hundreds of other tasks and it isn’t their specialty. This doesn’t mean they’re exempt from the need to execute in this area, however. It means that they need to leverage tools that help them up their marketing game efficiently and effectively. Moxi Works recently released a new feature, called Advertise Your Listing, within the Moxi Engage CRM that simplifies and expedites this process. Advertise Your Listing empowers real estate agents to leverage Facebook advertising to reach massive audiences, impress their clients, and, in turn, win more business.

So where do agents even begin? Once they have a tool that is simple and efficient, they can begin promoting each time they win a new listing. Here are a few tips for agents getting started:

• Select a great image - Social media is visual. A great image of the property is what is going to catch people’s attention and drive engagement online.

• Focus on gaining reach - You already know how to sell a home. What you really want to do is impress your clients by showing them how many thousands of people saw their listing.

• Make sure your website is up to date - Improving your presence online through Facebook is great, but make sure your agent website is up to date as well. This way, if people want to learn more about you, see other listings, or contact you, it’s easy for them to do so.

If they’re using a tool like Advertise Your Listing, which is connected to the MLS, agents won’t have to worry about any manual data entry, making the process quick and painless.

Facebook advertising needs to become a part of an agent's repeatable marketing flow in order to stay competitive and efficient. It’s an inexpensive way to exceed client expectations and drive more business. Reaching a massive audience means exposure for both you and the listing, and happy clients means more referrals and a positive reputation.

For more information, please visit www.moxiworks.com.

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Guaranteed increase in quality traffic and sales with 15 underused resources: Part 5

Guaranteed increase in quality traffic and sales with 15 underused resources: Part 5

Cash Buyers List News

In part 4 of, “15 underused resources guaranteed to increase quality traffic and sales.", we discussed Free Tutorials/eBooks, Comment Blogging and Promotional Offers. Today's topics will be Partnerships, Image and Photo Sharing and Opinion Sharing.

13. Partnerships

Partnerships

Partnerships are a highly effective method for generating website traffic. There are dozens of partnership opportunities available out there.

Focus on finding credible partners with whom you can establish a successful working relationship, and achieve mutually beneficial goals.

Attend events and scour the internet until you find the perfect businesses to partner with.

A good partnership will help promote your website and expose your content to a larger audience.

When you partner with another company, you can advertise your business on a section of their website. You’ll be appealing to a much larger audience who are also interested in your niche. This ultimately leads to more site clicks, and before you know it, you’ll be attracting a tremendous amount of traffic to your site.

14. Photo and Image Sharing

Photo and Image Sharing

Have you got a killer featured image in a blog post? Go ahead and share it! Photos and images are the most shared type of content on social media. They can drive a lot of traffic to your site from search engines.

Create an account on photo-sharing sites:
Instagram, Facebook, PhotoBucket, or Flickr are perfect platforms to share your images for free, with a link back to your page or site.

However, simply uploading images is not enough; each image should be optimized for SEO and traffic generation.

Pictures display complex information in a simple form, and they generate more social media shares than posts without images. Without a doubt, making your images pop up in search results can be a powerful strategy to generate traffic.​

Photobucket
Instagram
Shutterfly
Flickr
Fotki
Photo.net
Picasa Web Albums
Fotolog


15. Opinion Sharing

Share Your Opinion

Responding to controversial posts within your niche field is another technique that can direct more traffic to your site.

This is a great way to become more visible within your industry, provided that you do it the right way. Don’t just go around starting pointless arguments and posting random comments of disapproval just to get a link back to your website—that’s spamming, and it’ll do you more harm than good.

Here are a few tips to writing a killer response post:

• ​Do sufficient research and think critically about which posts seem the most provocative to you. Read postings with an open mind.​

• Make sure you describe your point clearly so that everyone can follow along. Provide clear and credible evidence to support your responses.

• When in disagreement, keep your responses respectful. Avoid using unsupported personal opinions, generalizations, and language that others might find offensive.​

​​And, that’s it!

THAT'S IT!

Whether you’re writing blog posts, producing podcasts, or offering e-books, quality is something you must never compromise on. Master the fifteen techniques we've given you and watch your figures soar!​​ This is Part 4 of 5 of “15 underused resources guaranteed to increase quality traffic and sales.”
Part 4
Part 3
Part 2
Part 1

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Guaranteed increase in quality traffic and sales with 15 underused resources: Part 4

Guaranteed increase in quality traffic and sales with 15 underused resources: Part 4

Cash Buyers List News

In part 3 of, “15 underused resources guaranteed to increase quality traffic and sales.", we discussed Video Marketing, Social Media and Podcasts. Today's topics will be Free Tutorials/eBooks, Comment Blogging and Promotional Offers.

10. Free Tutorials/eBooks

Free eBook/Tutorials

You are an authority in your industry niche. You have valuable information which could help your industry in a whole. It's about time you shared your knowledge.

Video tutorials and e-books are hugely untapped sources for generating online traffic.

If you’ve got tutorials related to real estate, SEO, Photoshop, web development, programming, or marketing, you can upload them to certain sites and get thousands of visitors.

Video-based tutorials are the perfect marketing tool combination for generating traffic and sales. And if your tutorial happens to be really good, there are websites that will gladly pay you anywhere between $60- 150 for each quality tutorial you submit. The same applies to e-books as well: There are plenty of free sites where you can upload your own e-books, and people actually download and read them! Isn’t that amazing?

Here are some of the most popular tutorial/ e-book sharing sites:

• Good-tutorials.com (Graphics/Photo/Programming)
• Tutorialized.com (Web design and marketing)
• Tutorial-index.com (photoshop, coding, video, etc)
• Bookyards.com
• Amazon.com (Kindle Version)
• Free-ebooks.net
• Issuu.com​

11. Blog Comments

Blogging Comments

Okay, now this is an old-school technique but it’s an old-school technique which works. How many of you are actually USING this technique to generate traffic to your website? Hopefully this is a regular task in your online marketing repertoire. This very powerful technique is underestimated by most marketers. It’s a brilliant way to exchange thoughts, ideas, and opinions on blog posts and also to build contacts with other bloggers.

However, if you can combine automation with blog commenting, this can become an excellent traffic source for you. Instead of manually searching for blogs, articles, or posts to comment on, you can now use the help of Google’s alert system. It’s free and you can create as many alerts as you require (http://www.google.com/alerts)

Google will send you a mail with a link almost instantly when someone posts information, a post, or news related to your niche/product/service. You just need to click that link and make sure you’re the first one to comment. The earlier you comment, the more exposure you’ll get, since your comment will be at the top of the section.

It’s important to ensure your comment provides value: intelligent, insightful comments get attention and drive more traffic to your website. Some great examples to follow when it comes to blog comments include Adrienne Smith, Ryan Biddulph, Donna Merrill and Don Purdum.

12. Promotional offers, discounts, coupons

Promotional offers, discounts and coupons

This might be an age-old technique, but believe me, it still works like a charm. People absolutely love discounts and coupons.

This might be an age-old technique, but believe me, it still works like a charm. People absolutely love discounts and coupons.

Coupons have a built-in visual appeal and an innate call to action attached to them. It creates a sense of urgency in people’s minds, rapidly increasing their curiosity.

If your site offers coupons or discount codes of any kind, you can submit them to hundreds of different coupon websites to gain additional exposure and traffic.

If you combine them successfully over social media, they can go viral overnight. Make sure to add your coupons to the following coupon/deal of the day directories:

currentcodes.com
dailyedeals.com
dealcatcher.com
keycode.com
quicktoclick.com
ultimatecoupons.com
dealoftheday.com
deals2buy.com

This is Part 4 of 5 of “15 underused resources guaranteed to increase quality traffic and sales.”
Part 3
Part 2
Part 1
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Guaranteed increase in quality traffic and sales with 15 underused resources

Guaranteed increase in quality traffic and sales with 15 underused resources

If you are serious about your business, then this information will be a game changer for you. Most online marketers focus on two very important goals: to attract more traffic and convert more leads. More traffic translates to more visibility and profitability. But let’s face it, finding quality traffic sources for your niche and your site can be very annoying. More than likely, you have realized that high but random traffic won’t add much value to your site or its content.

Therefore, the focus should be on generating the appropriate industry niche traffic, consisting of prospects who can significantly contribute to the growth of your business. Now this is where it gets challenging. Attracting the appropriate traffic is the first step in the process of generating qualified leads, so it’s extremely important to do it right.

Even though SEO and social media are the two primary conventional sources (companies are realizing that they have only just scratched the surface of generating web traffic) they’re probably the most mainstream technique that marketers use.

Now it’s time to get started with increasing quality traffic and sales to your website…1…2…3…GO!

1. Content Syndication
If you don’t already know, your blog should be published regularly with valuable niche appropriate content. Sometimes you view you blog and say, “This is great! It’s well-written and informative.” But, the response probably wasn’t what you expected. There are still millions of readers who may not even know your blog exists. Now you’re stuck wondering how to reach out to all of them with your content. Well, there’s a way to do it. It’s called Content syndication.

Content syndication is the process of republishing your blogs and articles on third–party websites, as full articles, thumbnails, or links. By submitting your articles to the article directories, top websites, and blogs within your market, you’ll drive an enormous amount of traffic to your site. Republishing let‘s you leverage the same content multiple times.

A lot of sites are open to content syndication.

Content Syndication

2. Guest blogging
Guest blogging is another way to get lots of exposure (traffic) back to your site. Popular methodologies such as guest blogging have been a valuable resource for professional bloggers for years. You write posts to be published on someone else’s blog, or get another blogger to write a post to publish on yours. It’s also one of the best ways to reach out to a completely new audience, because at the end of the post there will be a link that leads back to your website. One of the major benefits of getting links via Guest blogging is they are of high quality and they will help you rank higher and increase your domain authority.

It’s a great way to establish yourself within your market and to develop relationships with other bloggers and experts in your field. As always, in the end, it all comes down to value. Showcase your best content or, publish the most valuable guest posts. Even a couple of high-quality guest posts submitted to leading blogs and websites can help generate a lifetime of consistent traffic.

While looking for the best guest blogging opportunities, your main goal should be to find sites that are relevant to your niche or industry. Google is one of the best places to find suitable guest posting opportunities.

Conduct a keyword search to help narrow your search results. Here are some suggestions:

● Using quotes, search popular phrases such as “Write for us,” “Guest blog submission,” ” Call for guest bloggers,” or “Guest post by”

● Add keywords from your industry, such as “real estate news” and “housing”, or “baseball” and “guest post guidelines”, “guest blogging websites.”

Guest Blogging

3. Trackbacks

A trackback is an automated process that links two or more relevant blog entries together. It is a way to notify another blogger that you have linked to one of their articles. When one blogger writes and publishes an article that is relevant to an article on another blog, the blog system can leave a trackback on the other blog’s article. It usually appears in the comments section with a link, so your link will immediately show up in the comments section of that blog, which can lead to lots of traffic.

Think of trackbacks as the equivalent of acknowledgements and references at the end of an academic paper or chapter in a text book. Bloggers love it when you link to them, and out of gratitude they’ll often link back to you, which can send even more traffic to your site.

Here is how it normally works.

1. Mary Blog writes an article on cheese
2. Joe Blogger writes about Mary Blogs new post saying it is really cool
3. Joes blog sends a trackback to Mary’s blog
4. Mary’s blog receives the trackback and Mary sees the trackback in her comments moderation

In most cases this is all automatic, you just link to a post and it is all handled for you, in others you have to send trackbacks manually.

How to send a trackback

Usually, you’ll have to manually enter a trackback URI (Uniform Resource Identifier) into the blog entry you’re creating. You can find this at the end of most blog posts. Add the trackback URI from the other blog post to the Send Trackbacks format in your blog post before you publish it.

This is Part 1 of 5 of “15 underused resources guaranteed to increase quality traffic and sales.”

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Real estate profits off the chart

Real estate profits off the chart 

People get into real estate for many reasons, one of which being that there’s no ceiling to how much you can earn. What many people don’t realize, however, is that there’s also no floor.

Sure, you can make an unlimited amount of money, but if you don’t know how to effectively manage your finances, it’s difficult to turn a profit.

There are many ways to maximize your profits. In addition to increasing the number of transactions you close and/or increasing the average sales price of the homes you sell, there are other time-proven tactics that involve working smarter, not harder.

Tip 1. Think net. Many agents focus on their gross income, or how much they make before taxes and expenses, but true real estate professionals strive for a high net income. When you focus on gross income, you end up working harder for the same amount of money as a more effective agent who approaches their income in net terms.

Tip 2. Create a budget. A budget does more than map out where your money goes; it also helps determine your path to success, including the growth you intend to achieve and the costs it’ll take to get there. Follow a budget and you’ll have the awareness you need to really invest in your business.

Tip 3. Focus your marketing where you’re seeing results. The average real estate professional spends $1,100 on marketing, 10 percent of which is spent on online marketing and promotion.* Take the time to analyze your current marketing and advertising campaigns, and cut the ones that aren’t generating results. If you’re not sure where to make cuts, ask your clients how they found you.

Tip 4. Know the costs of running your business. Create a profit and loss statement every month. Without this information, you won’t know where your business is heading, and without knowing where your business is heading, how can you get where you want to go? When you have the numbers in front of you, you can direct your efforts and improve your performance.

Tip 5. Look for joint business opportunities. Look within your business network for opportunities to cross-promote. This allows you to share marketing and advertising costs while building relationships with people outside your client base.

Tip 6. Think twice about discounting your commission. While it may be tempting to reduce your commission for a client, doing so may result in their referrals expecting you to reduce your commission. Explain to your clients the value you bring to the transaction based on your knowledge, experience and marketing resources.

By incorporating these strategies into your routine, you’ll be able to take control of your finances, keep more of what you earn, and invest in the continued growth of your business.

*Source: National Association of REALTORS(R) 2016 Member Profile

Brian Buffini was born and raised in Dublin, Ireland, and immigrated to San Diego in 1986, where he became the classic American rags to riches story.  After becoming one of the nation’s top REALTORS(R), he founded Buffini & Company, an organization dedicated to sharing his powerful lead-generation systems with others. Based in Carlsbad, Calif., Buffini & Company has trained over 3 million business professionals in 37 countries and currently coaches and trains more than 25,000 business people across North America. Today, Brian reaches over 1 million listeners a year through his popular "Brian Buffini Show" podcast. For more information, please visit  www.buffiniandcompany.com.



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What is your communication strategy?

What is your communication strategy

Freshen Up Your Communication Strategy for Spring?

#realestate #cashbuyerslists #communication #strategy #communicationstrategy #social #socialnetwork #socialmedia #socialmediamarketing #marketing

Q: As the spring selling season approaches, what can I do to freshen up my communication strategy?

A: With the spring selling season right around the corner, prospective buyers are beginning to ramp up their search for the perfect home, while sellers are busy preparing their homes to be listed on the market.

Read More> http://bit.ly/RECBL-March14

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TOP 10 APPS FOR 2017 TO POWER UP YOUR REAL ESTATE BUSINESS

Top 10 Apps For 2017 To Power Up Your Real Estate Business

It’s that time of the year-a time to take inventory, and reflect on what has worked this past year, a time to look into new tools, solutions, and apps which will facilitate your business in the coming year. What better way to start 2017 than with the best apps recommended by other successful agents and brokers? Apps make life easy: they help us connect with others to share projects and ideas; they can save time, effort, and resources to make our lives easier and more efficient. In addition to our previous breakdown of real estate tools, here are some of the best apps available for real estate, recommended by top pros in the real estate industry.

A Picture Is Worth 1,000 Words
Real estate professionals rely on images to draw the attention of prospects, and being able to create pictures and images on-the-go is a must for 2017. Check out these apps that make it easy to create professional images and videos right from your phone, computer, or tablet.

PicPlayPost - Don't be dependent on buyers clicking through each individual image of your listing to get 

hooked! Incorporate photos, video, and audio into one incredible collage to highlight more of your listing features at a glance with this app.
Recommended by Marguerite Giguere
WordSwag - Add descriptions to listing photos or share inspiring stats, quotes, etc., as an image overlay to make your messages more relatable, digestible, and memorable.
Recommended by Debra Trappen
Haiku Deck - Haiku Deck offers access to thousands of templates and millions of free images to complement your branding, making it easy to create a professional looking presentation.
Recommended by Chris Smith
iMovie - Create, edit, share, and view videos on your iPad, iPhone, or Apple computer with this easy to use, all-in-one video app. Recommended byMarguerite Giguere

​There’s No "I" in Team
Teamwork is essential to running a successful real estate business, but hectic schedules make it hard to get everyone in the same place at the same time to coordinate. These apps make it easy to connect with your team on the go.
Evernote - Take, share, and access your ideas from anywhere with Evernote. This note-taking app makes note-taking easier by allowing you to make lists, take notes, and snap photos in a single app.
Recommended by Ashton Gustafson

Slack - You don't have to wonder who's taking care of what when you have open lines of communication with your team. Keep everyone on the same page with this user-friendly group messaging app.
Recommended by Michael Maher
GroupMe - GroupMe is a group messaging app which makes it easy to connect with your team on any device by creating a private chatroom for you and your team. Recommended by Wendy Papasan

Never Put Off Until Tomorrow What You Can Do Today
It seems like there are never enough hours in the day to do everything that needs to get done, and though they can’t create time, these apps can free up some time to help you achieve your productivity goals.​​

Charlie App - This app makes building rapport simpler by researching your contacts and sending you information about their interests, common connections, company, news, and more.
Recommended by Chris Smith
Don't Break the Chain! - Build good habits by tracking your daily commitment to your most important goal. 
Recommended by Wendy Papasan
Waze - Use Waze to navigate busy city streets and avoid traffic jams, accidents, and other road hazards to reach your destination fast, safe, and on time. Recommended by Debra Trappen
Homes.com is also offering a new app to instantly connect area agents with exclusive buyer leads who are looking at homes within five miles of the agents current location. TalkNow is currently being beta-tested in select markets. Find out more about getting the TalkNow app in your area.

Once you've downloaded your apps, check out the new 2017 Social Media and Business Planning checklists to expand your audience and stay up-to-date with fresh, innovative ideas. For even more ways to optimize your business, contact us at 888-510-8795 or by email at productinfo@homes.com.

For more information, please visit connect.homes.com.

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