Facebook Video Marketing

Facebook Video Marketing

RECBL - Real Estate News

Did you know that, this year, 74 percent of all content online will be video?

Marketing with it is a must, according to Marki Lemons Ryhal, a social media speaker who recently shared tips on video at the National Association of REALTORS(R) 2017 REALTORS(R) Conference & Expo.

One of the easiest, and most inexpensive, marketing methods? Facebook Live, Lemons Ryhal explained. On Facebook, an audience two billion strong contains your next homebuyer or seller and a live video can help them find and get to know you as their real estate professional.

Anyone can "go live" at any time, but it does pay to be prepared, Lemons Ryhal said. Dispel the fear of imperfection-"People do not care how you look" -and pick up some tools:

Extra Juice - A backup battery and/or charger
Lighting - A ring light
Mic - A lapel microphone (more than one, if youll be sharing screen time)

Give your followers and friends a heads-up youre planning a video-"about 24 hours in advance," said Lemons Ryhal. Is it a how-to for homebuyers? A Q&A? Give some thought to what you will say, even though it will be (mostly) unscripted, and market it. Avoid, however, promoting properties.

"Every listing has three disqualifiers in it," Lemons Ryhal noted. "Most dont care about the location, and either they can or cannot afford the price point, and maybe a two-bedroom, two-bathroom home is not ideal for them. Every time you post a listing, youre posting content that does not resonate with people in your sphere because it has those disqualifiers."

Carrie J. Little, managing broker of a company in West Chicago, Ill., appealed to a broad group with her first Facebook Live video:

After going live, Little advertised her video again from her Facebook business page, and earned $42,000 in just six months off eight transactions-a 2,105 percent return. According to Lemons Ryhal, Little did a lot of things right: she introduced herself, explained what she was going to talk about, and took questions. She also included a call to action and interacted with viewers.

"Ask people what they want to know and what their problem points are so that you can solve them, or, develop content [around them] and start researching it," said Lemons Ryhal. "Become the problem-solver for real estate in your community."

The other key to Little’s success? Timelessness. Consider the diversity of your followers and friends, and also how you might repurpose the video. Some tools Lemons Ryhal uses:

aTubeCatcher - Creates an MP3 (ideal for podcasts)
Fiverr - Hire someone to transcribe (ideal for blogs, e-books)
Zoom - Cross-promotes/syndicates to other platforms
Explaindio 3.0 - Video creator for a more professional rendering

"We should, as real estate professionals, originate all content in video format because of the ease of converting it into other content," Lemons Ryhal said. "All you got to do is do it."

​For more information check out Facebook Media for tips.




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Guaranteed increase in quality traffic and sales with 15 underused resources: Part 3

Guaranteed increase in quality traffic and sales with 15 underused resources: Part 3

In part 2 of, “15 underused resources guaranteed to increase quality traffic and sales.", we discussed Ad footers, Ad Swaps and Email Lists. Today's topics will be Video Marketing, Social Media and Podcasts.

7. Video Marketing

5 Powerful Reasons Why Video Marketing Works

Video marketing is one of the most powerful, versatile and profitable marketing tools available.

If a picture is worth a thousand words, then a video is priceless. Did you know that videos generate 300% more traffic than any other source? Creating a unique visual content experience can generate staggering amounts of traffic to your website.

Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%.

Facebook Live video is now reportedly at 8 billion views, outstripping even YouTube’s massive 5 billion views per day. It’s no wonder that we see an increasing number of businesses incorporating unique and carefully developed videos into their marketing strategies.

An effective video marketing strategy can implement a range of video types to drive traffic and conversions to your website or blog post.Make sure your videos are helpful, informative, and interesting. Your video must provide some type of value to your viewer. You also want it to include some kind of call to action that will bring people to your website.

Youtube is the most common and well-known video sharing site. But be sure to link your video to other social media accounts as well. Your target audience are on multiple platforms and there are increased chances of it getting shared multiple times. How cool is that?

8. Social Media Traffic

Social Media Marketing

Social media is one of the most proactive ways of generating more quality and appropriate traffic because of it‘s advanced targeting opportunities. Did you know that, as of June 2017, Twitter has 328 million monthly active users while Facebook has 2 billion?

You have free access to millions of users, every month from every platform, right in front of you. With the boom of the internet, more and more people spend a lot of time on these channels.

They’re powerful platforms for communicating with your readers, building your brand, and driving more traffic to your website.

By targeting people based on their interests and networks, they can help you identify and connect with buyer personas all over the globe. Facebook, Twitter, and Linkedin are excellent mediums for B2C (business to customer) interactions.

Here’s how to make the most out of social media to generate more traffic:

● Share relevant and useful content to build a strong online presence . Quality content will find its way to Facebook, Twitter, Google+, and more, increasing your social visitors.
● Make sure you include visuals, hashtags, short text, and emoticons when relevant. No one wants to go through a boring post without emoticons or hashtags. So, cheer up!
● Be active on industry-related social network groups and communities. These can be an important traffic resource for your website.
● Keep a track of social conversations. Listen for your customers’ questions, comments, likes, and dislikes, and reach out to them.

9. Podcasts

Pod Cast Services

People love audio as much as they love videos. If you are too shy to appear in front of the camera, then podcasts are the way to go.

Podcasts are digital audio recordings of programs that you can readily download online. Creating them can help you to develop authority and expertise in the subject matter. And, most importantly, pod-casting gives you incredible reach.

You can take the same set of topics and present them to your target audience again and again. The more listeners you have, the better your chances of converting them into website visitors. By repeatedly exposing your audience to your best products and content, you’ll develop a reputation as an expert in your industry.

Like an article or blog post, your podcast episode becomes something that you can share. Demonstrate your value to the target market. Your podcast strategy can improve your trustworthiness and credibility, especially if you appear as a guest on other podcasts. Podcasts on relevant and useful topics get more traffic and attract more leads for your business. I recommend using a podcast hosting service like LibSyn, and creating accounts to upload your podcast to iTunes, Stitcher, BluBrry, and Miro.​


This is Part 3 of 5 of “15 underused resources guaranteed to increase quality traffic and sales.”

Part 2
Part 1

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