Focus Makes the Difference

Focus Makes the Difference

RECBL - Real Estate News

When does that racehorse really pour on the power? You guessed it...in that final stretch of the race, with the finish line in sight.

It’s hard to believe were heading into the final days of the year, when our focus should be all about rocking our numbers as we reach the finish line. It’s time to maximize these final weeks to meet or exceed those goals we set many months ago.

Will you meet your goals, or fall short?

Many agents use the slowdown of the market as we near the holidays as an excuse to slack off.

We all love the holidays, and while life is about enjoying these special times, for the savvy agent, ramping up when everyone else is gearing down offers the best competitive advantage.

While everyone else is sipping cider and decorating for the holidays, here are a few proven ways to take advantage of the lull and score big.

Set up a face-to-face touch with everyone you did business with this year.
The end of the year is a logical time to contact past clients, your sphere of influence, current prospects and strategic partners to say a special "thank you." Consider hosting a fun event or a pie promotion to past clients, customers, referral resources and current prospects.

Contact prospects who aren’t ready to buy or sell, and ask what date they want you to contact them after the holidays. Pop by with a small holiday promotional gift or card that tells them a donation has been made by you in their name. These are solid ways to keep the connection going.

Support a give-back campaign within the community.
Check with your local Chamber of Commerce for details on drives to benefit the local food pantry, animal shelter, homeless shelter or senior center and discover different ways to support them through your sphere of influence. Be present at each of the various venues for the distribution or pick-up of the drive. Make sure to take plenty of photos and videos to post on your Facebook business page. Sharing the combined efforts of you and the participating vendors creates high visibility and endless goodwill.

Inspect what you expect from your various service providers.
Do a deep dive into inspecting what lead generation and CRM (client relationship management) platforms have proven to be profitable. When you study the actual return on the investment, you’re better equipped to make the decision to renew those particular services or start looking for a better solution. As an example, if you’ve been paying every month for a lead-generation service, now is a great time to determine what percentage of those leads have resulted in sales. Service providers count on the fact that a monthly billing will continue to ping your credit card and go unnoticed. Knowing what your real costs are can make the difference between buying leads and actually converting them into real profits.

As the year draws to an end, keep your eye on the goal to go, and we’ll see you in the profit zone.

Terri Murphy is a communication engagement specialist, author, speaker and coach. She is the author/co-author of five books, and founder of MurphyOnRealEstate.com. Contact her at TerriMurphy.com, MurphyOnRealEstate.com or Terri@TerriMurphy.com.

For more information, please visit www.workmansuccesssystems.com.



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High Achievers and their 7 Traits

High Achievers and their 7 Traits

RECBL - Real Estate News

With a new year right around the corner, now’s the time to tap into your full potential and realize your dreams. "Never have I seen an opportunity where it's so straightforward to do well in real estate," said Brian Buffini, founder of Buffini & Company, an organization dedicated to sharing Buffinis powerful lead-generation systems with others.

Author of "The Emigrant Edge: How to Make It Big in America," a best-selling book, Buffini shared the following principles-and how to apply them-during the REALTORS(R) Conference & Expo in Chicago, Ill., earlier this month.

1. A voracious openness to learn. "The ability to earn and the desire to learn are extraordinarily linked," said Buffini, who explained that being open means not having all the answers and being willing to try new things, while voracious means there’s an appetite. "When you come here as an emigrant, you have to learn everything," added Buffini, who noted that its easier than ever today thanks to the accessibility of information through a variety of formats.

2. A "do whatever it takes" mindset. "I see real estate transactions fall apart all the time because the agent encountered a problem," said Buffini, who recounted an adventure early on in his career that involved putting together a crib for a client when no one else was around to help. "Over the next seven years, this woman sent me more referrals than I’ve ever received in my life," noted Buffini. While we’ve all heard that people don't care how much you know until they know how much you care, unleashing a "whatever it takes" attitude is instrumental in producing advocates.

3. A willingness to outwork others. "Americans, by nature, are hard-working people," noted Buffini, "and a willingness to outwork others in the real estate business boils down to the difference between being busy and being productive." While transactions have gone up significantly over the last four years, with less FSBO’s than ever before, Buffini turned his attention to the sales agent-and how they’re faring in this environment. Dissecting numbers reported by the National Association of REALTORS(R) (NAR), Buffini noted the following about sales agent income:

• In 2013, the gross commission for the average sales agent was $37,200.
• In 2014, the market went up 7 percent, but agent income came down 2 percent to $36,500.
• In 2015, the market went up 11 percent, and REALTORS(R) made $29,560 (20 percent less).
• In 2016, real estate professionals made $31,670 before split and expenses.

"When we get a listing, we get so excited that we got a listing that has no guarantee of payment, except the money we pay to promote, market and try to sell that property," added Buffini. "That’s why I love the real estate business."

4. A heartfelt spirit of gratitude. The nuclear fuel for success, Buffini noted that you can’t have gratitude in your mind and heart and entitlement/envy at the same time. "Our product is the American Dream, and every time we sell it, we get paid thousands of dollars. Were very blessed with high-quality problems," said Buffini, who encouraged audience members to travel, go see, go serve and come back and kiss the ground. "Can you imagine if you walked around so thankful every day for where you lived and the opportunities you have? Reignite the gratitude in your own heart for where you live and what you do."

5. A boldness to invest. When people become moderately successful, they tend to become more risk-averse and they ultimately end up giving less; they simply take calculated risks. "The first thing I invest in is relationships," said Buffini. "Does it involve service and the opportunity to grow my skills?"

6. A commitment to delay gratification. A hard sell across the board due to the fact that in America, if you can’t afford something, you can still have it, Buffini noted that people are overburdened today when it comes to their expenses at home and within their business-which is typically underfunded. "Your business is the golden goose, so don’t starve it," noted Buffini. "It needs to be fed, nurtured and mated so that it can produce other golden gooses." With the end of the year approaching, now’s the time to commit to taking things down a bit and eliminating expenses that are no longer necessary.

7. Remember where you come from. "I want to remember where I came from, and where my people came from. I also want to remember who they are and what they would do with my opportunity," explained Buffini, who encouraged the audience to take a step back in order to gain perspective. "When you're complaining about the buyer, remember when you didnt have the buyer," noted Buffini. "And when you’re talking about inventory, remember when there was so much inventory that everybody was upside down on their houses and they were going into foreclosure."

"It’s our time to shine," concluded Buffini. "If you focus on building relationships, offering superior service and growing your skills as a professional, you’re going to win-and you’re going to win big."


For more information, please visit www.buffiniandcompany.com.




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Make Up Your Mind To Achieve Your Goals

Make up your mind to achieve your goals

Cash Buyers Lists Make Up Your Mind to Achieve Your Goals
#realestate #cashbuyerslists #makeupyourmind #achieve #goals #success #entrepreneur #entrepreneurship #momentrepreneur #motivation#passionate #motivated #successful #focused #ican #iwill #iwillsucceed#plan #planofaction
http://bit.ly/RECBL-March3
Many of us set goals and resolutions at the beginning of the year, only to fall off track a few months in or when faced with a challenge. Brian Buffini of Buffini and Company provides some valuable insight on, "Making up your mind to achieve your goals!"
Read More> http://bit.ly/RECBL-March3


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