Guaranteed increase in quality traffic and sales with 15 underused resources: Part 2

Guaranteed increase in quality traffic and sales with 15 underused resources: Part 2

In part 1 of, “15 underused resources guaranteed to increase quality traffic and sales.", we discussed Content Syndication, Guest Blogging and trackbacks. Today's topics will be Ad footers, Ad Swaps and Email Lists.

4. Ad footers
Ad footer creation is a creative advertising technique which can help bring quality traffic to your website without blowing your marketing budget by splurging on traditional methods of advertising. You will definitely see a positive response and the response you get from it will blow your mind.

If you have a blog that publishes solid content, link advertisements for your site to the solid content by adding a banner at the footer of the blog. Users who visit your blog, will see the clickable banner, or a catchy tagline at the bottom of their browser, which leads back to your site. Footer ads always catch the attention of users. Don’t underestimate the power of this strategy. The mutually beneficial end result will do wonders for your blogs and your site.

Here’s how the tech giant Hotmail employed this growth hack:Hotmail already had about 20,000 users one month after launching in 1996. They added a tagline at the end of any email sent by a Hotmail user that read “Get Your Free Email at Hotmail” and contained a link back to their homepage. As a result, the company user-base skyrocketed to 1 million users within 6 months. This led to a massive growth: 12 million email accounts. Not bad at all.


5. Ad Swaps

Ad Swaps

Using major keywords, search for people who are active in building email lists. It doesn’t matter if your potential partner has a bigger list size than yours, you can still leverage that to swap ads with other list owners.Ad swaps are one of the best ways to attract more traffic quickly, without spending any money. You get the very best, as someone is endorsing your free offer to their subscribers, and you can swap ads multiple times with the same people. Isn’t that cool?


6. Email Lists

Response Magic Email Marketing System

E–mail persists as one of the best ways to communicate with your prospects. Study after study has shown that email marketing has the highest ROI of any marketing channel. According to research from Direct Marketing Association(DMA), the buy rate of email marketing is 1000% higher than social media (such as Facebook and Twitter), and double that of organic search engine marketing (SEO).

It‘s a great tool for social promotion, and an amazing source to drive free additional traffic to your site. If you have a news letter, make sure your visitors sign up for it and start building your list. Set up a subscription path on your website and then deliver your best and most informative content to your subscribers. The more your list grows, the more traffic you’ll be able to send to your latest posts.

Micheal Hyatt, the New York Times best selling author and CEO of Thomas Nelson Publishers, built a multi-million dollar business on the strength of email lists. Here’s how his email list of around 2,700 subscribers mushroomed to almost 115,000 within 3 years.

This is Part 2 of 5 of “15 underused resources guaranteed to increase quality traffic and sales.”

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