Effective Real Estate Ads

Effective Real Estate Ads

RECBL - Real Estate News

If you are in the real estate game, a necessary skill in today’s digital marketing era is to learn how to write compelling real estate ads. As a real estate agent, getting the best leads is typically your number one priority. That starts with getting lots of targeted traffic to your lead generator with a balance of strong SEO tactics and strategic real estate advertising ideas.

An effective ad has the power to sell your properties quickly. When creating real estate ads, you should take time to brainstorm features that will make your ad special. That means the phrases you choose, the buyer you’re speaking to, and the best qualities of the listing or your business that convey a clear benefit to the consumer.

Here are five tips to help you write compelling ads for your real estate business.

Attention-Grabbing Headlines
With thousands of property listings currently available on the internet, you need your ad to pop and immediately grab the reader’s attention. You can accomplish this with an eye-catching headline. Because your headline is the main draw of your real estate ad, your headline should depict the strongest pull for a user’s search terms. With the limited attention span of most people who read content online, a headline may be your only chance. The best headlines will give readers a reason to click on your listings. An effective headline includes something that benefits the reader and has a curiosity element. For that reason, it’s also ideal to put at least some of the keyword terms you’re targeting in your headline.

Your headline should be no more than 25 characters. It’s best to use keyword-rich, attention getting action verbs with bold language.

Concise Property Features
Few agents think from the customer’s perspective when creating ads. Because there are so many ads on each page, you must appeal to consumers’ needs within seconds using tactics which are proven to get clicks. Your ad should engage both a consumer’s logic and emotions to get them to take action. An effective real estate ad gets to the point and immediately lists the property’s primary features. Don’t just highlight the number of bedrooms/bathrooms and the property’s overall square footage. Inform your readers about any recent renovations/upgrades or if the home has any unique characteristics. Discuss the property’s location and any nearby schools. Make the ad easy to read by pointing out this information using bullet points. Here are some examples depending on what you’re advertising.

• Single Property: Beautiful renovated beachfront home; Secure a virtual or in-person tour!
• Area Properties: Premium Coastal Listings for Sale; Search 100s of area listings first.
• Brand/Business: Top-ranked agent 3 years running; Call for free valuation report!
• Overall, develop a variety of terminology so you don’t repeat yourself in your ad’s small space.

Promotions
If you want to keep a prospective buyers attention while they are reading your ads, you should point out any special promotions you are offering. Promotions may include a discounted list price, seller financing, an offer to pay the buyers closing costs or any rent-to-own or lease-purchase agreements.

Sell a Lifestyle, Not a House
Many folks in the real estate industry think they are selling houses to potential buyers. In reality, the most successful real estate pros know they are selling more than a house; they are selling a lifestyle. Most prospective buyers will picture themselves living in a house. An effective ad actually draws your readers in to their new home. Many leads are searching for homes in a particular area for a variety of reasons beyond the physical property. Whether it’s proximity to culture, great schools, or a relaxing environment, describe some great things about actually living in the area.

Inspire Your Readers
Words are a powerful tool when selling real estate. If you can write well, there is serious value in putting compelling words in your ad copy. Describe to your readers that your properties have panoramic views or 1,900 square feet that will give them plenty of space without losing the coziness of a smaller home. Inspire your readers to enjoy the property’s breathtaking sunrises. Choosing the right words in your ad will give your content tremendous power.

The words and phrases you use should be alluring, aspirational, relatable, and not alienating or used in every other ad. Also, you should use action verbs and bold language to get users’ attention.

Note some guidelines for popular real estate advertising words:

• Positive: beautiful, move-in ready, spacious, turn-key, remodeled, master bathroom, etc. are top performers. Try playing around with these examples.
• Overused: Stunning, designer, updated, gourmet kitchen, and more tend to be overdone.
• Negative: Cozy, charming, needs paint, must sell, motivated seller, potential, and others should be avoided.
• Offer Exclusivity: Tell users they’ve come upon the best deal, or that they’ve found the most savvy agent in the area.
• Build Urgency: Give viewers the feeling that if they don’t click on your ad, they’ll miss out on an important deal or a great agent.

As a reminder, do not forget to include a strong call to action. Kick it up a notch and play on the prospective buyer’s sense of urgency.

Here is an example: "If you are still reading this, you should stop and call us now. This might be your last chance to make an offer on this incredible property!"

Are you looking to increase your real estate lead generation?

For more information visit www.placester.com.​

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