Local Hyper-Targeted Marketing

Local Hyper-Targeted Marketing

RECBL - Real Estate News

Hyper-targeted marketing has emerged as a definite trend in the real estate market. The ability to reach prospective clients according to closely targeted locations via zip code and neighborhood data can be an effective way to establish and grow connections.

What exactly is this buzz phrase that’s capturing the attention of real estate professionals nationwide? It’s a series of techniques that involve narrowing your focus and marketing efforts, versus more traditional approaches like casting a wide net.

When combined with the technology available for agencies, homebuyers and sellers, hyper-targeted marketing can be an effective way to create and establish important connections. How to use it?

Go local-hyper-local. When advertising a new listing, open house, sale or other important update, focus your efforts on targeting very specific regions. If you have the available info, try reaching people based in relevant zip codes, subdivisions or neighborhoods, rather than just an entire city or suburb.

Know your target audience. Are you looking to reach current homeowners? First-time buyers? Millennials? Empty nesters? Zeroing in on your desired audience can help make your communications more effective by making sure the right message is relevant to the right people.

Marketing by home type. Hyper-targeting can also apply to the type of home you’re trying to help your clients buy or sell, from condos and townhouses to estates and duplexes. For example, lofts located downtown may be a great fit for working professionals, while lakefront properties may be sought after by empty nesters looking for just the right vacation property.

Targeting by move time. In addition to location, timing is another important factor in the marketplace. Considering the timing of your communications is also important. Would you like to reach people looking to move now, next year, or in a few months? Or do you know which prospects are likely to respond during traditionally busy versus quiet moving seasons?

In today’s increasingly competitive real estate market, it’s not just about delivering the right message, it’s also about reaching the right audience. While your prospective clients may be fielding a sea of information from both competitors and businesses outside of your industry, you can still cut through the clutter to let them know about what you have to offer. Hyper targeted marketing combined with iIntercept Media’s local target marketing redirect solution can help you gain the edge over your competitor. Are you looking to step in front of your local competitor?

What would give your business the edge? Here’s what all of your competition does:

• Yellow page ads
• Radio advertising
• Newspaper ads
• TV commercials
• Social media and even
• Google advertising...

What’s the problem with all of this? It’s expensive and everyone’s doing it.

If you want your business to explode it’s imperative that you learn how to gain the edge over your competition. That’s where our local marketing redirect solution comes in.

Imagine this scenario; two local pizza parlors are competing for business, pizza place A is advertising on Google, the radio and a ton of other expensive mediums. Pizza place B is only using our local pop-up redirect marketing services.

A customer hears about pizza place A from radio or TV or any of their other expensive advertising so they simply go online and type in their address, www dot pizza place a dot com. Immediately a nice ad from pizza place B shows up over and on top of the competitors’ website saying, “Hey we’ve got great pizza too, plus we’ll give you a five dollar discount if you print this page immediately.”

What just happened here? Pizza place B just stepped in front of the customer and gained their business from an extremely targeted and inexpensive ad, something that your competition won’t be able to do.

When you enroll and use our services we guarantee we won’t sell this service to any of your competition within a five mile radius or you can contract us exclusively. You get the exclusive ability to absolutely gain the most targeted customers you’ll ever find. Our service is inexpensive and can be live within just hours. You gain the edge over your competition and many new customers as well. 

That’s the power of local pop-up marketing.

That’s the power of our company.

To find out more contact us at marketing@iinterceptmedia.com for a consultation and a demo.


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